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Create as many custom properties as you’d like within the HubSpot CRM and use these properties’ values to create lists that can be used across all your marketing campaigns.

For example, in addition to seeing if a contact opened your most recent marketing email, you’ll be able to track how contacts are interacting with your website, how their most recent sales call went, and whether or not they have an open ticket with your support team. The HubSpot CRM includes more than just information on your marketing activities. You get extremely granular control over your contacts and how you manage them. HubSpot’s marketing tools are built directly on top of the CRM of choice for growing companies - giving you insight into a contact’s entire experience with your company. Mailchimp lets free users use up to five conditions to create a segment, while premium users can use advanced segmentation features that let you combine unlimited conditions to filter your audience.
#Awesome mails pro use with mailchimp manual
Segments will automatically create groups of contacts based on a single variable, while tagging your contacts let’s you create manual groupings - just like you would tag a group of blog posts as “How to” articles.

Mailchimp’s Marketing CRM has an audience system that leverages segments and tags that can be used to manage your customer outreach.
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Using a marketing automation platform that gives you full insight into your customers’ journey, and the ability to manage contacts across a growing team will help you personalize your marketing, while helping you scale your business. Being able to track how these contacts have interacted with your brand, and take action off of those interactions is essential to your success.

You can also create if/then logic in your automated email campaigns, so each contact receives a contextual email based on the experience they’ve had with your brand.Īs you grow, so will your database of contacts. With HubSpot, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve gathered within the CRM. The real power of HubSpot’s marketing email tool comes when it’s combined with the CRM, and our marketing automation platform. As you grow, you’ll unlock features like smart send times, A/B testing, and more. HubSpot’s drag and drop email editor is easy to use and we offer a slew of templates that you can personalize to meet your brand’s specific needs. HubSpot email tool has everything Mailchimp offers, and more. You’ll also unlock comparative reports so you can begin analyzing data across campaigns and share insights with your team.
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Once you upgrade to a paid tier, you’ll gain access to features like A/B testing, and dynamic send times.

Mailchimp’s email marketing tool features a drag and drop email editor, as well as custom coded email templates. When choosing an email service provider, you’ll want to ensure that it has the features you need, and is flexible enough to stay with you as you grow your company. It’s also extremely cost effective, with some studies showing an ROI of up to 4400%. Email marketing is a quick way to engage with your leads, and nurture them into loyal customers. An email service provider is often the first tool marketers add to their tool kit - and for good reason.
